You might think that the solution to your less-than-stellar sales is to offer a promotion, discount, bundle or freebie. And that is OK. Seriously, I know I could get on my soapbox and proclaim that all discounts and sales are bad, but they aren’t – when part of a complete marketing strategy (see how I threw […]
How niche is too niche? Specialization is a marketing tool
Time and time again, I work with clients who want to be everything to everyone. And the truth is, I get it. I’ve been there, and I occasionally have to do an audit of my own services to be sure I’m not falling into that old rut again. When you are able to provide a […]
Who will pay for your services?
You have an idea for an amaaaaazing service, and you have figured out your secret sauce. Now you need to know who would be interested in it and if there are enough people able to pay to make your new service profitable. You’ve gotta figure out EXACTLY who your dream clients are – the ones who […]
What’s your secret sauce?
It can be SO TOUGH to identify what makes your business different from your competitors. Coming up with a unique value proposition (UVP) can be challenging because it’s scary to draw the line in the sand and say “this is what we do different”. After all, doing something different MIGHT turn off some potential clients. […]
Welcome to the new website
Hello! At long last I have re-launched this website to reflect my personal brand and have a platform to share my thoughts. My career has had some interesting pivots that I would never have expected when I originally created this site over six years ago. I’ve moved around from graphic and web designer, to public […]
Expect less of yourself
What do you want to accomplish today? This week? This year? In your lifetime? I know that what I want to accomplish and what I am capable of accomplishing are very different things. If I had it my way, in the next year I’d write a new blog post every day, finish client projects the day […]