One of the most important things you can do to prepare your business for a new year is to plan your promotional calendar. When it comes to marketing, there are ongoing activities and short-term activities. Today, we’re focusing on the short-term promotions. What are you selling? The first thing to decide when building out your […]
More than a logo: the purpose of branding
Nobody can ‘create’ your brand. A brand isn’t a logo or a set of fonts and colours. It’s not even what you say to customers. Your brand is what the public thinks of you when you’re not around, and you’re not in control of that. Well, not completely. Businesses have a personality and reputation. They give […]
What you need to know before choosing your website platform
The internet has come a long way over the past couple decades. Design trends have come and gone, and so have the tools we use to create websites. We’ve moved into the realm where most people I talk to realize they have choices when it comes to creating their website. The decision is no longer […]
Starting small is the only option
List building is a widely talked about topic in the online marketing world. Amidst conversations about the six-digit lists that the digital giants have, us mere mortals can’t help but feel ashamed of our small (or non-existent) lists. I’m going to let you in on a little secret. It’s something that you and I have […]
Finding and using free stock photos
Why should you use free stock photos? If you do any type of content creation for your business (and you should), you probably need some imagery. Whether it’s a blog post, social media, or even an advertisement, images get people’s attention. They also cost money – as they should. Photographers can’t pay the bills with your […]
Networking, Marketing and Sales… Oh My!
I, too, have been afraid of selling. To be vulnerable. To make the other person awkwardly have to say ‘no’. You need to have your mindset in the right place to go out there and sell your products or services. I know a lot of us get a little weird when it comes to asking […]