nstead of trying to sell to EVERYONE, think about simplifying your marketing messages to these three customer types.
Three questions every marketing plan must answer
Depending on the number of products or services you’re selling, the size of your market, the strength of your competitors, and the amount of time and money you have to spend, a detailed plan could single-handedly destroy an entire forest.
It can also provide you with a lot of insights to base your strategy on.
Editing Published Content
N.B. This post was originally posted in 2012. I’ve updated it slightly, but it continues to reflect my personal opinion on the topic. Let’s face it. The internet is a swamp of spelling and grammatical errors. Generally, when one is about to publish content (such as a tweet or blog post) they do a quick […]
This one is for my fellow social media wallflowers
It’s funny. For years, I ran social media accounts for different clients without a problem. Yet when it comes to publishing something on my personal brand accounts, I freeze up. When I don’t have the veil of a brand in front of me, I usually end up deleting whatever I had drafted and forgetting the […]
Is a personal brand the best choice for your business?
If you’re thinking of starting a new business or reinventing your old one this year, you’re probably wondering whether you should operate under a personal brand or with a separate business name. There’s no doubt the concept of operating a business under your own name has taken off in recent years. This is likely due to […]
Preparing your marketing systems for the holidays
Being a business owner during the holidays can be tough. It seems like everyone else has time off, while you have no paid holidays. You’re juggling multiple tasks at any given time. You don’t only do the one thing you’re best at. You take care of the entire second job of, you know, running a […]