“We really need to see some new revenue from the work we’ve been doing.” A little over two months into working with a fractional client, that’s the message I got. And I get it. Hiring someone to help grow your business creates a new expense line. If you’ve been burned hiring people before, paid for […]
Business Strategy Foundations: Revenue Goals & Awareness
What are your business revenue goals? It may be a little blunt, but it’s one of the first things I ask my clients. Not because money is the most important thing. Not because there is a right or wrong answer. Not because I want to know if they are ‘playing small’ or ‘playing big’. (I’ve worked […]
Start at the Sale
Does this describe you right now? You’ve been spinning your wheels trying to find new coaching clients and are feeling: If so, my best advice is this: 🎯 Start with the sale. Write out your sales process in a step-by-step breakdown starting from the sale (the actual transfer of money) and working back to awareness. […]
Why “Don’t Undercharge” is Terrible Advice
I started my first business in my early 20s, and I’ve heard one piece of business advice over and over again ever since: “Don’t undercharge.” I’ve heard this advice given in different words in books, podcasts, social posts, paid mentorship, and casual coffee chats: Know what? I call B.S. on this cookie-cutter advice. I’ve taken […]
You can lead a dog to water, but can you make her drink?
My dog won’t drink tap water. Only artisanal alkaline spring water. Sometimes I even have to hand-feed her the water to get her to drink. (It’s embarrassing but I’m going somewhere with this – promise) This is a real-world the example of the saying ‘you can lead a horse to water, but you can’t make […]
Building a Sellable Personal Brand | Right Now: April 2022 Edition
Do you ever struggle with even knowing what to say? Do you sit down to write a blog post or newsletter and stare at the blank page? Do you go to create a new post on social and have the distinct feeling that you’re just adding to the noise? Do you get an email or […]