The internet has come a long way over the past couple decades. Design trends have come and gone, and so have the tools we use to create websites. We’ve moved into the realm where most people I talk to realize they have choices when it comes to creating their website. The decision is no longer […]
Starting small is the only option
List building is a widely talked about topic in the online marketing world. Amidst conversations about the six-digit lists that the digital giants have, us mere mortals can’t help but feel ashamed of our small (or non-existent) lists. I’m going to let you in on a little secret. It’s something that you and I have […]
Finding and using free stock photos
Why should you use free stock photos? If you do any type of content creation for your business (and you should), you probably need some imagery. Whether it’s a blog post, social media, or even an advertisement, images get people’s attention. They also cost money – as they should. Photographers can’t pay the bills with your […]
Networking, Marketing and Sales… Oh My!
I, too, have been afraid of selling. To be vulnerable. To make the other person awkwardly have to say ‘no’. You need to have your mindset in the right place to go out there and sell your products or services. I know a lot of us get a little weird when it comes to asking […]
For a limited time only, 0% off.
You might think that the solution to your less-than-stellar sales is to offer a promotion, discount, bundle or freebie. And that is OK. Seriously, I know I could get on my soapbox and proclaim that all discounts and sales are bad, but they aren’t – when part of a complete marketing strategy (see how I threw […]
How niche is too niche? Specialization is a marketing tool
Time and time again, I work with clients who want to be everything to everyone. And the truth is, I get it. I’ve been there, and I occasionally have to do an audit of my own services to be sure I’m not falling into that old rut again. When you are able to provide a […]