It’s funny. For years, I ran social media accounts for different clients without a problem. Yet when it comes to publishing something on my personal brand accounts, I freeze up. When I don’t have the veil of a brand in front of me, I usually end up deleting whatever I had drafted and forgetting the […]
Is a personal brand the best choice for your business?
If you’re thinking of starting a new business or reinventing your old one this year, you’re probably wondering whether you should operate under a personal brand or with a separate business name. There’s no doubt the concept of operating a business under your own name has taken off in recent years. This is likely due to […]
Preparing your marketing systems for the holidays
Being a business owner during the holidays can be tough. It seems like everyone else has time off, while you have no paid holidays. You’re juggling multiple tasks at any given time. You don’t only do the one thing you’re best at. You take care of the entire second job of, you know, running a […]
How to plan your marketing campaigns for the new year
One of the most important things you can do to prepare your business for a new year is to plan your promotional calendar. When it comes to marketing, there are ongoing activities and short-term activities. Today, we’re focusing on the short-term promotions. What are you selling? The first thing to decide when building out your […]
More than a logo: the purpose of branding
Nobody can ‘create’ your brand. A brand isn’t a logo or a set of fonts and colours. It’s not even what you say to customers. Your brand is what the public thinks of you when you’re not around, and you’re not in control of that. Well, not completely. Businesses have a personality and reputation. They give […]
What you need to know before choosing your website platform
The internet has come a long way over the past couple decades. Design trends have come and gone, and so have the tools we use to create websites. We’ve moved into the realm where most people I talk to realize they have choices when it comes to creating their website. The decision is no longer […]