I’ve had this pull for a few years now to get back to regular blogging. Not writing high-authority content to drive clicks through SEO or sell products and services, but just online documentation about what I’m working on, reading, thinking, etc. My first exposure to blogging was probably around 2002. I was in my grade […]
Build a sustainable lifestyle business (without millions of followers)
In 2008, Kevin Kelly wrote an essay that changed the way a lot of us think about being successful as an independent entrepreneur. He wrote that to be successful as a creator, you didn’t need millions of followers or to make millions of dollars each year. Instead, what you need is true fans. 1000 true […]
Goals: Why They Trip Us Up (and How to Stop Kicking Ourselves)
Goals are a funny thing. We set goals to push ourselves and inspire action – only to beat ourselves up when life gets life-y (or business gets business-y) and we don’t achieve them. What if the problem isn’t us, but how we approach goal setting in the first place? Here are some blind spots I’ve […]
Business Strategy Foundations: Revenue Goals & Awareness
What are your business revenue goals? It may be a little blunt, but it’s one of the first things I ask my clients. Not because money is the most important thing. Not because there is a right or wrong answer. Not because I want to know if they are ‘playing small’ or ‘playing big’. (I’ve worked […]
Start at the Sale
Does this describe you right now? You’ve been spinning your wheels trying to find new coaching clients and are feeling: If so, my best advice is this: 🎯 Start with the sale. Write out your sales process in a step-by-step breakdown starting from the sale (the actual transfer of money) and working back to awareness. […]
Building a Foot-in-the-Door Offer
In 2011, sites like Freelancer, Elance, and Upwork were becoming more mainstream. At the time I was switching from being a freelance graphic and web designer who worked primarily with referrals to building out a full-service communications agency that needed to attract clients. I knew my target audience would be on these platforms so I […]