August is my birthday month and I find I get a little more introspective as I complete yet another trip around the sun. While I embrace change in my life rather openly, documenting the journey isn’t something that I’m great at. On reflection, I’ve realized that it’s watching others as they explore and experiment with […]
How to Choose a Domain Name | 6-Step Branding Process
I’ve been working on some creative projects lately. Given the massive changes and shifts across the globe, you might have a few new business-babies you’re looking to bring into the world, too.
Naming your business or product can be overwhelming – especially if you’re a perfectionist (hello, friend). Your name sets the whole tone for your brand.
Here’s my process for hunting down a domain name that is not only available but also feels good to share:
Stop Selling, Start Communicating
I get it. Telling people to buy your thing is the quickest way to make a buck. But here’s a little tough love because I want what’s best for you: It’s kinda like standing on the street corner shouting at people to buy from you. Jumping in front of them, and waving your arms to […]
Let it Simmer | When Ideas Need Time to Gestate
In a world where we are obsessed with instant gratification, and hustling is just part of our culture, there can be a lot of guilt and shame from not executing on a project. I know I’ve felt it. I have projects that I started years ago that I carry with me and think about almost […]
Tools & Resources for Getting Your Business Online FAST
Last week I helped teach local business owners how to get their businesses up and online fast. With limited time to speak, I had to boil my marketing and sales strategies down to the very first steps. Now I want to share these resources with you, too. Note: I’ve personally used tools followed by an […]
Values vs Value: Understanding Brand Loyalty Spectrum
What does it mean to actually have customers and clients who are loyal to your brand? While there are many triggers to making a customer loyal to your brand – quality, service, personality – it’s also important to understand that brand loyalty is a spectrum. Some customers may already be shopping around, while others would […]