I’ve had this pull for a few years now to get back to regular blogging. Not writing high-authority content to drive clicks through SEO or sell products and services, but just online documentation about what I’m working on, reading, thinking, etc. My first exposure to blogging was probably around 2002. I was in my grade […]
How-to Create Categories and Tags for a Blog
You’re excited. You’re getting ready to launch your new blog, and you have some great ideas for your first posts. Then you get to the part where you need to create categories and tags. And you freeze. What are categories? What are tags? Categories and tags are really quite similar. They are tools that you […]
Editing Published Content
N.B. This post was originally posted in 2012. I’ve updated it slightly, but it continues to reflect my personal opinion on the topic. Let’s face it. The internet is a swamp of spelling and grammatical errors. Generally, when one is about to publish content (such as a tweet or blog post) they do a quick […]
Preparing your marketing systems for the holidays
Being a business owner during the holidays can be tough. It seems like everyone else has time off, while you have no paid holidays. You’re juggling multiple tasks at any given time. You don’t only do the one thing you’re best at. You take care of the entire second job of, you know, running a […]
How to plan your marketing campaigns for the new year
One of the most important things you can do to prepare your business for a new year is to plan your promotional calendar. When it comes to marketing, there are ongoing activities and short-term activities. Today, we’re focusing on the short-term promotions. What are you selling? The first thing to decide when building out your […]
What you need to know before choosing your website platform
The internet has come a long way over the past couple decades. Design trends have come and gone, and so have the tools we use to create websites. We’ve moved into the realm where most people I talk to realize they have choices when it comes to creating their website. The decision is no longer […]