I want to share with you a little productivity tip that I’ve perfected over the past few years. But first, story time. I can still vividly remember the first time I ordered in a pizza with my son. He was five and over the moon that someone came to our door to drop off our […]
Creative Living: Making Space for your Genius
It’s easy to fill every spare moment of your life with items on your to-do list, yet never really accomplish anything at all. The reason this happens is that most of the tasks we engage in on a daily basis provide only a temporary relief. For instance, checking your email and responding to all of […]
Stop Marketing to Everyone: 3 Customer Types That Matter
nstead of trying to sell to EVERYONE, think about simplifying your marketing messages to these three customer types.
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You might think that the solution to your less-than-stellar sales is to offer a promotion, discount, bundle or freebie. And that is OK. Seriously, I know I could get on my soapbox and proclaim that all discounts and sales are bad, but they aren’t – when part of a complete marketing strategy (see how I threw […]
How niche is too niche? Specialization is a marketing tool
Time and time again, I work with clients who want to be everything to everyone. And the truth is, I get it. I’ve been there, and I occasionally have to do an audit of my own services to be sure I’m not falling into that old rut again. When you are able to provide a […]
Expect less of yourself
What do you want to accomplish today? This week? This year? In your lifetime? I know that what I want to accomplish and what I am capable of accomplishing are very different things. If I had it my way, in the next year I’d write a new blog post every day, finish client projects the day […]