It can be SO TOUGH to identify what makes your business different from your competitors. Coming up with a unique value proposition (UVP) can be challenging because it’s scary to draw the line in the sand and say “this is what we do different”. After all, doing something different MIGHT turn off some potential clients. […]
By Invitation Only
There’s something about the hard-to-get that drives people crazy. It’s probably the fact that everything is so freely available these days in the so-called information economy. Google has been utilizing “by invite only” for over a decade. I remember the first classmate I knew who had a Gmail account. At that time, I’d never heard […]
From Consumers to Evangelists | The Future of Marketing
Online user data. We’ve all heard how it’s influenced the change in advertising. Ads based on your preferences. Ads based on what you like. But how will it change the marketing and public relations industry? What if we start looking at different statistics? Let’s see who’s facebook posts generate heated debates. Let’s see who can […]