In 2011, sites like Freelancer, Elance, and Upwork were becoming more mainstream. At the time I was switching from being a freelance graphic and web designer who worked primarily with referrals to building out a full-service communications agency that needed to attract clients. I knew my target audience would be on these platforms so I […]
Why “Don’t Undercharge” is Terrible Advice
I started my first business in my early 20s, and I’ve heard one piece of business advice over and over again ever since: “Don’t undercharge.” I’ve heard this advice given in different words in books, podcasts, social posts, paid mentorship, and casual coffee chats: Know what? I call B.S. on this cookie-cutter advice. I’ve taken […]
You can lead a dog to water, but can you make her drink?
My dog won’t drink tap water. Only artisanal alkaline spring water. Sometimes I even have to hand-feed her the water to get her to drink. (It’s embarrassing but I’m going somewhere with this – promise) This is a real-world the example of the saying ‘you can lead a horse to water, but you can’t make […]
Building a Sellable Personal Brand | Right Now: April 2022 Edition
Do you ever struggle with even knowing what to say? Do you sit down to write a blog post or newsletter and stare at the blank page? Do you go to create a new post on social and have the distinct feeling that you’re just adding to the noise? Do you get an email or […]
Alignment Before Action | Right Now November 2020 Edition
I don’t know what’s been hitting me this past week, but I’ve had a strong desire to let go of my expectations and focus on self-care. Sometimes the labels I carry become the taskmaster of my to-do list. I’m a mother, an employee, an entrepreneur, a daughter, a friend, a puppy owner, a community leader, […]