Goals are a funny thing. We set goals to push ourselves and inspire action – only to beat ourselves up when life gets life-y (or business gets business-y) and we don’t achieve them. What if the problem isn’t us, but how we approach goal setting in the first place? Here are some blind spots I’ve […]
Three questions every marketing plan must answer
Depending on the number of products or services you’re selling, the size of your market, the strength of your competitors, and the amount of time and money you have to spend, a detailed plan could single-handedly destroy an entire forest.
It can also provide you with a lot of insights to base your strategy on.
What’s your secret sauce?
It can be SO TOUGH to identify what makes your business different from your competitors. Coming up with a unique value proposition (UVP) can be challenging because it’s scary to draw the line in the sand and say “this is what we do different”. After all, doing something different MIGHT turn off some potential clients. […]